Rent a sign for a little ETH a day (1–7 days) and write up to 16 characters on it. 80% of rent goes to the pot, and 20% buys $NEON and burns it. Every hour the searchlight lands on one lit sign, weighted by how long it's been lit, and credits its tenant 1% of the pot. Holders' signs glow twice as bright, so they're twice as likely to be picked. Day 3 is a one-hour blackout, with sweeps every five minutes paying double. Day 14, the most-hit sign becomes the Landmark and takes the rest.
Signs are written by renters. The page hides common slurs.